As part of its ongoing 75th anniversary celebration, Coach tapped Disney for a fun limited-edition collection featuring the one and only, Mickey Mouse. With exclusive Mickey sketches from Disney's animators, the collection features a range of handbags, t-shirts and sneakers. Because you're never really too old to show off your inner kid, the collection even includes a classic leather Coach bag with big, round Mickey Mouse ears.
Role - art direction & design
Art direct monthly still life photography for Coach.com, emails and banners.
Art direct and created videos / photos for Coach's social media campaigns.
This Mother's Day let's celebrate Mom with Coach: personalize her gift with a custom photo book charm she’ll keep forever.
Role - creative direction & art direction
role - art direction
Coachmoji features stickers as vibrant and playful as the city they were inspired by. Download this keyboard to add signature style to your texts, iMessages, emails and more.
Discover the playful side of the original American house of leather with the award-winning Coach App. Explore new collections and limited edition collaborations, find a store near you, enjoy exclusive interactive features, have fun with our custom photo tools, and share your creations with friends directly through the app.
Role - UX & Design
Art direct photoshoot for Coach's holiday campaign.
role - art direction, design & photography
Wallet Guide page on Coach.com
role- art direction
Art direction + photography for Harold and Maude's Lookbook.
Google recruited Firstborn to showcase Google+ Pages as a small business tool. A series of short videos demonstrate how Google+ Pages enable more intimate digital interactions between business owners and their customers.Firstborn scoured the country for remarkable businesses and offered their owners the chance to participate in an unusual project. The Firstborn Studio teams traveled far and wide to meet the businesses owners in person, get to know their personalities and capture their stories on film.
These documentary pieces show how Google+ Pages help small businesses grow. Viewers learn about innovative Google+ features like Circles, Hangouts and Stream as well as gain an appreciation for the unique personalities behind each successful business.The Firstborn Studio crafted the treatment, researched the businesses, directed, produced and edited all of the videos in-house. The post-production process included full recreation and animation of all Google+ pages as well as editorial of extensive interview and B-roll footage.
Role - design / animation
Role - art direction and design
Keds needed a digital home for their consumers: the brave girls who aren’t afraid to dream big and stand out.
Bravehearts.com is a fully integrated—and completely custom—site that lives on Tumblr. Brave girls can explore daily style and inspiration posts, try everyday brave challenges, enter quarterly contests and giveaways and delve into Keds style and look books. They can also apply for grants with the Brave Life Project and, of course, get exclusive access to spokesgirl Taylor Swift.
With every reblog and tag search, Keds reaches a massive new audience of Taylor Swift loving, colorful, creative brave girls.
Role - design
American Express founded Small Business Saturday to help businesses with their most pressing need — getting more customers. The day happens every year on the Saturday after Thanksgiving and encourages people to shop at the small businesses that help write the story of America.
Role - design & illustration
Interactive e-commerce site for Urban daddy.
Role - art direction, design
The new Lancome.com is the first step toward a larger digital flagship model—one that balances branding with eCommerce. We took a data-driven approach that influenced the design and overall site UX. This allowed us to strip content down and organize it based on user behavior, leading to streamlined paths to purchase while maintaining Lancôme’s unique French flair. We also analyzed click behavior, which lead to a consolidated, visual navigation. Editorial landing pages and the new beautiful brand timeline immerse users in the world of Lancôme. The site reestablishes Lancôme as an exclusive luxury brand—for women of every age and ethnicity.
Role - design, animation